Efficiency 2.0

I found this post on the Energy Circle blog, and since there seem to be a lot of interest in Hohm, I thought I’d pass it along…  Ammen

By Will Mallett – July 30th, 2009

Efficiency 2.0Joining the slew of energy monitoring programs recently launched – Google Powermeter, Microsoft Hohm, GE’s Home Energy Manager, and eMeter, to name a few – we’ve just become aware of a dark horse candidate that has for four years been quietly developing what may be the most user-friendly home energy program yet.
Efficiency 2.0, a New York based startup with backing from a number of Connecticut hedge funds, has already partnered with about the same number of utilities as Google PowerMeter, according to Earth2Tech.
Efficiency 2.0’s mark of distinction is its math.  The company has developed complex algorithms well beyond the scope of what the big players have yet developed.  Designed to tailor energy-saving recommendations based on demographic and personal information, the program would work much like – to use Earth2Tech’s apt comparison – an Amazon or a Netflix, which personalize product recommendations based on a complex combination of user history, ratings, preferences and geography.

Read the rest here: Energy Circle

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